Sponsorship Opportunities

ASA offers a number of unique opportunities for you to build your brand among the nation’s leading soybean growers.

American Soybean Magazine

Reach all the top soybean farmers with American Soybean, a quarterly ASA publication with circulation of around 20,000 engaged farmers, leaders and soybean industry supporters. Approximately 32 pages provides for an impressive presentation of stories representing the strength and innovation of U.S. soybean farmers and the industry.

American Soybean features forward-thinking initiatives, generational adaptability and successes, grassroots advocacy, and farm and trade policy with an eye on the future. Readers will also learn about production and industry advancements, export promotion activity and farmers making a difference.

The magazine allows advertisers to reach ASA members, who plant approximately 18 million acres of soybeans, or one-fourth of the estimated planted acres, and approximately 16 million, or one-fourth, of the nation’s estimated corn acres.

For more information on these opportunities, contact Bridget Fehrenbach at bfehrenbach@soy.org or Michelle Hummel at mhummel@soy.org.

eBean News

ASA has opportunities to reach almost 10,000 readers by sponsoring a banner ad in its electronic eBean News.

Issues are emailed every Thursday and feature the latest information about ASA farm and trade policy initiatives and successes, news about leadership activities, special features on legislative priorities, grower education opportunities, and soybean and soy product export promotion activities.

For more information on these opportunities, contact Bridget Fehrenbach at bfehrenbach@soy.org or Michelle Hummel at mhummel@soy.org.

Educational Podcasts

ASA is seeking sponsorships for Educational Podcasts that provide growers with the latest information about soybean production. This unique marketing vehicle provides an opportunity for sponsors to distribute either a single (1) issues-oriented audio podcast, or a series of four (4) issues-oriented audio podcasts of up to six minutes in length per podcast.

Each Educational Podcast is promoted to an audience of 10,000 readers in ASA’s weekly eBean News electronic newsletter, syndicated via podcast, tweeted on ASA’s Twitter page, posted on ASA’s Facebook page, and archived on ASA’s website. Topics and spokespersons are geared towards providing new information that will help growers improve farm profitability and/or enhance environmental stewardship.

Sponsors have the option of producing audio report(s) and supplying files to ASA, or ASA can conduct a telephone interview to record the audio and produce final audio for the sponsor.

For more information on these opportunities, contact Bridget Fehrenbach at bfehrenbach@soy.org or Michelle Hummel at mhummel@soy.org.

Events

ASA has a variety of event sponsorship opportunities available throughout the year for marketers to reach audiences of soybean growers and leaders at conferences and learning sessions held at different locations around the U.S. and in foreign countries. Some events change year to year, but annual events include Board meetings held in Washington, D.C. and St. Louis and Commodity Classic.

For more information on event sponsorship, contact Christine Luelf in the ASA office at 314-754-1291, or cluelf@soy.org.

Leadership Programs

The American Soybean Association has a variety of sponsorship opportunities available throughout the year for marketers to reach audiences of soybean growers and leaders at leadership training programs held at different locations around the country. Some of these leadership training programs are annually sponsored by leading agribusiness partners, but every year there are opportunities for new programs that help train and educate farmers to better represent the U.S. soybean industry.

For more information on leadership program sponsorship, contact Christine Luelf in the ASA office at 314-754-1291, or cluelf@soy.org.

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